{"id":15900,"date":"2025-06-02T10:26:43","date_gmt":"2025-06-02T14:26:43","guid":{"rendered":"https:\/\/research.ncsu.edu\/commercialization\/?p=15900"},"modified":"2025-07-08T15:13:21","modified_gmt":"2025-07-08T19:13:21","slug":"nc-state-startup-launches-deet-free-insect-repellent","status":"publish","type":"post","link":"https:\/\/research.ncsu.edu\/commercialization\/2025\/06\/02\/nc-state-startup-launches-deet-free-insect-repellent\/","title":{"rendered":"NC&#160;State Startup Mimikai Launches DEET-Free Insect Repellent"},"content":{"rendered":"\n\n\n\n\n<p><a href=\"https:\/\/mimikai.com\/\"><strong>Mimikai<\/strong><\/a>, a California-based startup company backed by venture funding, recently announced the launch of its first line of DEET-free insect and tick repellent that utilize natural ingredients for effective bite protection.<\/p>\n\n\n\n<p>The company\u2019s groundbreaking product was developed based on an innovation licensed from North Carolina State University. <strong>Michael Roe<\/strong>, William Neal Reynolds Distinguished Professor in the Department of Entomology and Plant Pathology, utilized the unique ability of the wild tomato plant to naturally repel insects to develop a compound for use as an active ingredient in a natural repellent. This compound was able to effectively repel insects like mosquitoes and ticks without the use of chemicals such as DEET, the active ingredient in most insect repellent products.<\/p>\n\n\n\n<p>Work throughout Roe\u2019s career has led to the formation of four research-based startup companies launched to transition scientific research discoveries into real-world solutions. These include insecticide-free innovations ranging from bite-resistant textile garments to mosquito bed nets used to combat diseases such as malaria.&nbsp;<\/p>\n\n\n\n<p>Founded in 2017, Mimikai licensed Roe\u2019s compound from NC State to support the development of an all-natural insect and tick repellent. Unlike traditional brands marketed towards outdoorsmen, Mimikai focuses on consumers seeking a DEET-free solution, such as women and children.&nbsp;<\/p>\n\n\n\n<p>Mimikai received early-stage funding support from NC State\u2019s <a href=\"https:\/\/partnerships.ncsu.edu\/daugherty-endowment\/\">Daugherty Endowment<\/a>, and was also able to leverage the university\u2019s <a href=\"https:\/\/research.ncsu.edu\/win\/\">Wolfpack Investor Network<\/a> (WIN) \u2013 a network of accredited alumni angel investors \u2013 to secure investment funding that supported regulatory approval and production of the product. The company has raised over $5.5 million in funding since its inception.<\/p>\n\n\n\n<p>In 2023, the company received approval from the U.S. Environmental Protection Agency for its innovative repellent. This marked the first time in 25 years that a product with a new active ingredient was approved by the EPA, a key milestone in transitioning this NC State innovation to market. Mimikai\u2019s product line launched in May and is available through the Mimikai website and Amazon.<\/p>\n\n\n\n<p>To learn more about Mimikai and how its products fight nature with nature, visit <strong><a href=\"https:\/\/mimikai.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/mimikai.com<\/a>.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header {\"block\":\"ncst\/default-post-header\"} -->\n<!-- wp:ncst\/default-post-header {\"displayCategoryID\":3,\"subtitle\":\"Mimikai\u2019s new, EPA-approved repellent was developed based on innovative research from NC State that leverages the natural power of wild tomato plants to repel insects.\"} \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/mimikai.com\/\"><strong>Mimikai<\/strong><\/a>, a California-based startup company backed by venture funding, recently announced the launch of its first line of DEET-free insect and tick repellent that utilize natural ingredients for effective bite protection.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The company\u2019s groundbreaking product was developed based on an innovation licensed from North Carolina State University. <strong>Michael Roe<\/strong>, William Neal Reynolds Distinguished Professor in the Department of Entomology and Plant Pathology, utilized the unique ability of the wild tomato plant to naturally repel insects to develop a compound for use as an active ingredient in a natural repellent. This compound was able to effectively repel insects like mosquitoes and ticks without the use of chemicals such as DEET, the active ingredient in most insect repellent products.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Work throughout Roe\u2019s career has led to the formation of four research-based startup companies launched to transition scientific research discoveries into real-world solutions. These include insecticide-free innovations ranging from bite-resistant textile garments to mosquito bed nets used to combat diseases such as malaria.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Founded in 2017, Mimikai licensed Roe\u2019s compound from NC State to support the development of an all-natural insect and tick repellent. Unlike traditional brands marketed towards outdoorsmen, Mimikai focuses on consumers seeking a DEET-free solution, such as women and children.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mimikai received early-stage funding support from NC State\u2019s <a href=\"https:\/\/partnerships.ncsu.edu\/daugherty-endowment\/\">Daugherty Endowment<\/a>, and was also able to leverage the university\u2019s <a href=\"https:\/\/research.ncsu.edu\/win\/\">Wolfpack Investor Network<\/a> (WIN) \u2013 a network of accredited alumni angel investors \u2013 to secure investment funding that supported regulatory approval and production of the product. The company has raised over $5.5 million in funding since its inception.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In 2023, the company received approval from the U.S. Environmental Protection Agency for its innovative repellent. This marked the first time in 25 years that a product with a new active ingredient was approved by the EPA, a key milestone in transitioning this NC State innovation to market. Mimikai\u2019s product line launched in May and is available through the Mimikai website and Amazon.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To learn more about Mimikai and how its products fight nature with nature, visit <strong><a href=\"https:\/\/mimikai.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/mimikai.com<\/a>.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>Mimikai, a California-based startup company backed by venture funding, recently announced the launch of its first line of DEET-free insect and tick repellent that utilize natural ingredients for effective bite&hellip;<\/p>\n","protected":false},"author":103,"featured_media":15910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"displayCategoryID\":3,\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"subtitle\":\"Mimikai\u2019s new, EPA-approved repellent was developed based on innovative research from NC State that leverages the natural power of wild tomato plants to repel insects.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[2,3],"tags":[54,99,309,170,187,188],"_ncst_magazine_issue":[],"class_list":["post-15900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-startup-news","tag-commercialization","tag-innovation","tag-product","tag-research","tag-startup","tag-startups"],"displayCategory":{"term_id":3,"name":"Startup News","slug":"startup-news","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":2,"count":71,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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