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David Berube – Hazard Communication | GES Colloquium
September 28, 2021 @ 12:00 pm - 1:00 pm EDT
Dr. David M. Berube, Professor of Science & Technology Communication, NC State
Hazard Communication refers to communication to a limited group of stakeholders and involves three variables: hazard data, dosage data, and exposure data.
This presentation tries to separate data sets associated with Hazard Communication from those associated with Risk Communication. Since Risk Communication is a social construct, it involves public understanding of science while Hazard Communication generally does not. Hazard Communication occurs between field experts while Risk Communication include experts and inexperts. Experts share biases with the public in some cases but not in others. For example, innumeracy and probability neglect tends to be associated with inexpert audiences. This paper will be presented to the National Toxicology Program for which I serve as a member of their Board of Scientific Counselors.
- Dror, I. E. (2020). Cognitive and Human Factors in Expert Decision Making: Six Fallacies and the Eight Sources of Bias. Anal. Chem. 92. 7998-8004
- Howard, J. (2019). Cognitive Errors and Diagnostic Mistakes: A Case-Based Guide to Critical Thinking in Medicine. Basel, Switzerland: Springer International Publishing AG.
Dr. David M. Berube (NYU 1990) is a Research Professor and a GES Fellow at North Carolina State University (NCSU) in science/technology communication. He teaches graduate seminars in risk, fear, disaster, and climate change science communication. He received over $20 million in grants over the last two decades studying science communication, especially intuitive toxicology. He wrote Nano-Hype (2006), edited another on Pandemic Communication and Resilience and is writing a book on Lessons We Should Have Learned from Zika. He is the director of the Public Communication of Science & Technology project and social science director of the Research Triangle Nanotechnology Network involving NCSU, Duke and UNC. He authored some White Papers on social media and risk. He is a member of the Society of Toxicology and Special Government Employee for the Board of Scientific Counselors for the National Toxicology Program.
GES Colloquium is jointly taught by Drs. Dawn Rodriguez-Ward and Jen Baltzegar, who you may contact with any class-specific questions. As conditions allow, colloquium will be held in-person in Poe 202, as well as live-streamed via Zoom. Please subscribe to the GES newsletter for updates (links above).