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Why do reporters sometimes get my science “wrong”? How am I supposed to communicate uncertainty and complexity in a media interview? How do I train my students to think about traditional and social media when it’s not an area of strength for me? In this workshop, we will work on our media skills and consider how best to mentor our students to succeed in this aspect of science communication. One workshop presenter is a scientist who has had amazing success in communicating her work in many types of traditional and social media; the other works in NC State’s public relations office to promote our science and research findings to media outlets.
|Dr. Katie Mack is an Assistant Professor of Physics, a member of the Leadership in Public Science Cluster, and author of The End of Everything (Astrophysically Speaking). email | profile|
|Matt Shipman is a Research Communications Lead, member of the Leadership in Public Science cluster, and author of the Handbook for Science Public Information Officers. email | profile|
This monthly workshop series is designed to train MBTP faculty to better mentor students at the intersection of biotechnology and society, in cooperation with the Genetic Engineering and Society Center and the Genetics and Genomics Initiative. Learn more at https://research.ncsu.edu/ges/academics/mbtp-faculty-mentors/