Plant-based is all the rage in specialty food. Specializing in turkey, beef, and pork jerky, Perky Jerky recently entered a new partnership to compete with other plant-based brands in the snacking aisle. Alongside Improved Nature, the company released a plant-based jerky line, including Sea Salt & Pepper and Tasty Teriyaki, available nationwide.
Improved Nature is a new plant-based protein line founded by Dr. Rody Hawkins and others, and launched in 2015. Improved Nature’s proprietary process turns plant protein into plant-based meat alternatives that provide the same taste and texture consumers desire. This new partnership is meant to enhance the original Perky Jerky product line by providing a plant-based jerky option that provides high-quality protein made with minimal, clean-label ingredients.
“We are thrilled about this partnership with Rody and his experienced team. They have successfully helped us create delicious plant-based jerky that aligns perfectly with our Best Tasting Jerky on Earth Guarantee,” said Brian Levin, CEO and “Chairman of the Herd” of Perky Jerky.
Plant-based foods have exploded in popularity over the past few years. According to a press release, consumer demand is quickly shifting toward plant-based proteins due to the perceived health and environmental benefits. The global market for plant-based foods is projected to reach $5.2 billion by the year’s end.
The target consumers for Perky Jerky’s new products range from meat reducers and flexitarians to meat eaters, vegetarians, and vegans.
“We are very excited to partner with Perky Jerky for this new product line because it already has an excellent reputation in the industry,” said Hawkins, President and CEO of Improved Nature. “Together, we have been able to produce a delicious plant-based protein jerky product that will satisfy even the most discerning jerky eater. The best part is our products are not only good for you, but they’re also good for the planet.”
More plant-based news is in the pipeline, so keep coming back to Deli Market News to stay up to date.