North Carolina-based Next Century Spirits expanded its senior management team to oversee its sales growth and expansion plans.
Mason will look after the company’s operations, business, beverage development and commercial organisations, and Gates will focus on partnerships and alliances to enhance market strategy.
Scott Bolin, CEO of Next Century Spirits, said: “Both leaders will be instrumental in elevating overall success across the organisation by leveraging our skilled team and technology capabilities.
“To keep pace and get ahead of Next Century’s growing sales and strategic vision trajectory, we knew we would need leaders that offered innovative thinking and also deep industry knowledge in the spirits sector.”
Mason joins the company with more than 20 years of experience in global marketing for consumer brands, including time spent with Beam Suntory and Diageo.
His previous work has seen him work with Jim Beam, Maker’s Mark, Knob Creek, Crown Royal and Johnnie Walker.
Mason said: “I was drawn to the company not only due to the potential of the company’s technology solution, but also because of the great leadership team Scott has been building.”
Gates brings more than 10 years of experience leading corporate strategy, most recently with Pernod Ricard.
She also held commercial roles at Pernod Ricard USA and worked closely with major distributor partners such as Southern Glazer’s Wine & Spirits and Republic National Distributing Company.
She said: “The beverage alcohol space has a unique value chain that I believe is ripe for disruption. Next Century Spirits’ refreshing approach combined with its powerful technology offers a truly compelling opportunity for the beverage alcohol industry.”