Skip to main content

Perky Jerky and Improved Nature Partner for Plant-Based Product

Below is an excerpt from this Deli Market News feature, written by Lilian Diep. Please visit Deli Market News for the full story.

Plant-based is all the rage in specialty food. Specializing in turkey, beef, and pork jerky, Perky Jerky recently entered a new partnership to compete with other plant-based brands in the snacking aisle. Alongside Improved Nature, the company released a plant-based jerky line, including Sea Salt & Pepper and Tasty Teriyaki, available nationwide.

Improved Nature is a new plant-­based protein line founded by Dr. Rody Hawkins and others, and launched in 2015. Improved Nature’s proprietary process turns plant protein into plant-­based meat alternatives that provide the same taste and texture consumers desire. This new partnership is meant to enhance the original Perky Jerky product line by providing a plant-­based jerky option that provides high-­quality protein made with minimal, clean-label ingredients…