{"id":2111,"date":"2025-07-30T10:00:00","date_gmt":"2025-07-30T14:00:00","guid":{"rendered":"https:\/\/research.ncsu.edu\/win\/?p=2111"},"modified":"2025-07-28T12:34:21","modified_gmt":"2025-07-28T16:34:21","slug":"win-and-harbright-invest-in-invicta-water-to-combat-nationwide-pfas-crisis","status":"publish","type":"post","link":"https:\/\/research.ncsu.edu\/win\/win-and-harbright-invest-in-invicta-water-to-combat-nationwide-pfas-crisis\/","title":{"rendered":"WIN and Harbright Invest in Invicta Water to Combat Nationwide PFAS Crisis"},"content":{"rendered":"\n\n\n\n\n<p>The <a href=\"https:\/\/research.ncsu.edu\/win\/\">Wolfpack Investor Network<\/a> (WIN) and <a href=\"https:\/\/harbrightventures.com\/\">Harbright Ventures<\/a> are proud to announce an investment of $426K in <a href=\"https:\/\/www.invictawater.com\/\">Invicta Water, Inc.<\/a> (Invicta), a Burlington, North Carolina-based company addressing PFAS (per- and polyfluoroalkyl substances &#8211; AKA forever chemicals) one of the more pressing environmental health and environmental challenges humanity faces today. Invicta has developed a continuous flow, in-situ system that both removes and destroys <a href=\"https:\/\/www.epa.gov\/pfas\/pfas-explained\">PFAS<\/a> from drinking water, wastewater, and industrial runoff, without producing toxic byproducts or secondary waste. Unlike traditional two-step approaches, Invicta\u2019s technology captures and eliminates contaminants in a single, efficient process.&nbsp;<\/p>\n\n\n\n<p>PFAS are synthetic compounds found in non-stick cookware, stain-resistant fabrics, waterproof clothing, and food packaging that persist in the environment and accumulate in the human body. <a href=\"https:\/\/www.epa.gov\/pfas\/our-current-understanding-human-health-and-environmental-risks-pfas\">Linked to cancer, immune dysfunction, liver damage, and other serious health issues<\/a>, PFAS have contaminated millions of Americans\u2019 drinking water. In response, the <a href=\"https:\/\/www.epa.gov\/sdwa\/and-polyfluoroalkyl-substances-pfas\">EPA<\/a> has introduced stricter regulations, creating an urgent need for scalable, science-driven solutions that protect both public health and the environment. <a href=\"https:\/\/www.eesi.org\/papers\/view\/issue-brief-the-state-of-pfas-forever-chemicals-in-america-2024\">Studies show 97% of Americans have PFAS in their blood, and 45% of U.S. drinking water systems may be contaminated.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wral.com\/story\/it-s-personal-burlington-founder-develops-technology-to-destroy-pfas-after-losing-loved-one-to-cancer\/21112862\/\">Invicta\u2019s mission is deeply personal.<\/a> Co-founder and CEO <a href=\"https:\/\/www.linkedin.com\/in\/stevewilcenski\/\">Steve Wilcenski<\/a>, an NC State alumnus, started the company after losing his sister, Michele Printz, to breast cancer. Michele lived near contaminated water for decades. <a href=\"https:\/\/www.youtube.com\/watch?v=U3UiGZaIQu8&amp;t=170s\">Motivated by this loss, Invicta aims to eliminate forever chemicals.<\/a><\/p>\n\n\n\n<p>\u201cFor us, it\u2019s much more than a business\u2014it\u2019s personal,\u201d said Invicta\u2019s CEO and Founder, Wilcenski. \u201cWe\u2019re determined to prevent other families from experiencing what we did. WIN and Harbright\u2019s investment helps us scale a solution that\u2019s affordable, effective, and ready to deploy where it\u2019s needed most.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.invictawater.com\/what-we-do\/\">Invicta\u2019s proprietary system<\/a> replaces the traditional two-step PFAS process\u2014removal and destruction\u2014with a single, continuous flow solution: Stripping, Enrichment, and Destruction, which both separates and permanently destroys PFAS compounds onsite. The system produces no hazardous byproducts, operates at ambient temperature and pressure, and requires no consumables or frequent maintenance, drastically lowering annual operating costs. Comparable technologies often rely on high heat, complex filtration media, and the disposal of toxic waste, driving municipal PFAS treatment costs into the millions.&nbsp;<\/p>\n\n\n\n<p>\u201cInvicta is solving one of the most urgent environmental challenges of our time with a solution that is not only powerful but deployable, scalable,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/johnpleachman\/\">John Leachman<\/a>, Harbright Ventures Founder and Partner, and WIN Venture Partner. \u201cThey\u2019ve fused scientific innovation with personal passion, and the result is a company that\u2019s ready to make a real difference\u2014at scale.\u201d<\/p>\n\n\n\n<p>Invicta showcased the effectiveness of its system through a <a href=\"https:\/\/www.invictawater.com\/cercla-hazardous-substance-declaration-for-pfoapfos\/\">case study in Wake County, North Carolina<\/a>. In March 2024, untreated water at the site contained over 24K parts per trillion of PFAS, encompassing 10 distinct compounds, including four of the <a href=\"https:\/\/www.epa.gov\/sdwa\/and-polyfluoroalkyl-substances-pfas#:~:text=EPA%20established%20legally%20enforceable%20levels,MCL%20to%20account%20for%20the\">EPA\u2019s top six priority contaminants<\/a>. During the pilot project, Invicta\u2019s technology completely removed eight PFAS compounds and achieved a 99.91% reduction in a ninth, all without generating hazardous byproducts. Following this success, Invicta launched additional projects in <a href=\"https:\/\/www.invictawater.com\/invicta-water-finds-32-ppt-pfas-in-tap-water-immediately-eliminates-on-site\/\">Burlington<\/a>, <a href=\"https:\/\/www.invictawater.com\/invicta-water-begins-drinking-water-project-for-pfas-14-dioxane-treatment-with-town-of-pittsboro-nc\/\">Pittsboro<\/a>, and <a href=\"https:\/\/www.invictawater.com\/invicta-water-begins-drinking-water-project-for-pfas-treatment-with-town-of-cary-nc\/\">Cary<\/a>, North Carolina, as well as Clinton, South Carolina. The company has implemented industrial installations in South Carolina and Tennessee, each processing up to 1.5M gallons of water daily.<\/p>\n\n\n\n<p>WIN\u2019s investment in Invicta underscores its commitment to supporting NC State-affiliated startups that address the most pressing challenges through innovative, sustainable, scalable, and affordable solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invicta has developed a continuous flow, in-situ system that both removes and destroys PFAS from drinking water, wastewater, and industrial runoff, without producing toxic byproducts or secondary waste. Unlike traditional two-step approaches, Invicta\u2019s technology captures and eliminates contaminants in a single, efficient process. <\/p>\n","protected":false},"author":1209,"featured_media":2116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"caption\":\"For Immediate Release\",\"displayCategoryID\":9,\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[9,189],"tags":[56,39,12,75,59,47],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases","tag-angel-investing","tag-angel-network","tag-entrepreneurship","tag-nc-state-university","tag-north-carolina-startups","tag-wolfpack-investor-network"],"displayCategory":{"term_id":9,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":9,"taxonomy":"category","description":"","parent":0,"count":131,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WIN and Harbright Invest in Invicta Water to Combat Nationwide PFAS Crisis - Wolfpack Investor Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.ncsu.edu\/win\/win-and-harbright-invest-in-invicta-water-to-combat-nationwide-pfas-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIN and Harbright Invest in Invicta Water to Combat Nationwide PFAS Crisis - Wolfpack Investor Network\" \/>\n<meta property=\"og:description\" content=\"Invicta has developed a continuous flow, in-situ system that both removes and destroys PFAS from drinking water, wastewater, and industrial runoff, without producing toxic byproducts or secondary waste. 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