{"id":652,"date":"2018-11-28T11:52:15","date_gmt":"2018-11-28T16:52:15","guid":{"rendered":"https:\/\/research.ncsu.edu\/win\/?p=652"},"modified":"2024-01-08T16:25:54","modified_gmt":"2024-01-08T21:25:54","slug":"with-new-acquisition-raleighs-feelgoodz-to-double-down-on-amazons-whole-foods","status":"publish","type":"post","link":"https:\/\/research.ncsu.edu\/win\/with-new-acquisition-raleighs-feelgoodz-to-double-down-on-amazons-whole-foods\/","title":{"rendered":"<a href=\"https:\/\/www.bizjournals.com\/triangle\/news\/2018\/11\/28\/with-new-acquisition-raleighs-feelgoodz-to-double.html\">With new acquisition, Raleigh&#8217;s Feelgoodz to double down on Amazon&#8217;s Whole Foods<\/a>"},"content":{"rendered":"\n\n\n\n<p class=\"content__segment combx\">Raleigh-based footwear brand Feelgoodz has made its first acquisition \u2013 that of eco-accessories brand Rising Tide.<\/p>\n<p class=\"content__segment combx\">Financial details were not disclosed.<\/p>\n<p class=\"content__segment combx\">In an interview, Feelgoodz co-founder\u00a0<a href=\"https:\/\/www.bizjournals.com\/triangle\/search\/results?q=Mark%20Saad\">Mark Saad<\/a>\u00a0says the combined firm plans to leverage both brands\u2019 existing relationships with Whole Foods to expand within the Amazon-owned grocery store\u2019s ecosystem.<\/p>\n<p class=\"content__segment combx\">\u201cWe\u2019re really excited about what it means for profitability and growth for us,\u201d Saad says. \u201cWith Whole Foods, we\u2019ve got great relationships with all the buyers \u2026 We just need to keep riding the Whole Foods wave.\u201d<\/p>\n<p class=\"content__segment combx\">Right now, both brands are in the same section at Whole Foods, though \u201cthey sell on the opposite season we do.\u201d The flip-flops Feelgoodz sells do best in the summer months, while the hats, scarves and gloves that Massachusetts-based Rising Tide produces attract more customers in the fall and winter months.<\/p>\n<p class=\"content__segment combx\">As of January, both brands will be using FeelGoodz\u2019s new 20,000-square-foot warehouse and distribution facility, which could allow for additional capacity. FeelGoodz, led by CEO\u00a0<a href=\"https:\/\/www.bizjournals.com\/triangle\/search\/results?q=Mac%20Sullivan\">Mac Sullivan<\/a>, has about 15 employees, with Rising Tide adding another eight.<\/p>\n<p class=\"content__segment combx\">FeelGoodz is the product of both Saad and Kyle Berner. Saad, a Raleigh native, had founded flip-flop maker Kinder Soles when he met Berner, who was operating Feelgoodz in New Orleans. The pair went into business together about six years ago, moving the combined firm\u2019s headquarters to Raleigh.<\/p>\n<p class=\"content__segment combx\">Rising Tide, founded in 1989 by Jeff Shotland and Pete Sylvan, offers handmade accessories created within communities in India and Nepal.<\/p>","protected":false},"excerpt":{"rendered":"<p>Raleigh-based footwear brand Feelgoodz has made its first acquisition \u2013 that of eco-accessories brand Rising Tide. Financial details were not disclosed. In an interview, Feelgoodz co-founder\u00a0Mark Saad\u00a0says the combined firm&hellip;<\/p>\n","protected":false},"author":1119,"featured_media":102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[9],"tags":[56,39,12,72,42,7,21,75,69,59,27,28,47],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-angel-investing","tag-angel-network","tag-entrepreneurship","tag-feelgoodz","tag-investing","tag-investment","tag-nc-state","tag-nc-state-university","tag-north-carolina","tag-north-carolina-startups","tag-partnership","tag-startup","tag-wolfpack-investor-network"],"displayCategory":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With new acquisition, Raleigh&#039;s Feelgoodz to double down on Amazon&#039;s Whole Foods - Wolfpack Investor Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.ncsu.edu\/win\/with-new-acquisition-raleighs-feelgoodz-to-double-down-on-amazons-whole-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With new acquisition, Raleigh&#039;s Feelgoodz to double down on Amazon&#039;s Whole Foods - Wolfpack Investor Network\" \/>\n<meta property=\"og:description\" content=\"Raleigh-based footwear brand Feelgoodz has made its first acquisition \u2013 that of eco-accessories brand Rising Tide. 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