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Sasha Campbell

Assistant Director, Creative Services

She/Her

Office of Research Commercialization

Bio

As the Assistant Director of Creative Services, Sasha spearheads the Creative Services program that is dedicated to empowering NC State startups to achieve success. In this role, she oversees a team dedicated to the development of high-quality, consistent brand identities across various materials, including logos, websites, pitch decks, flyers, trade show displays, and other branded materials. By enhancing these startups’ visibility, she helps them stand out in a competitive landscape, positioning them favorably for funding opportunities.

In addition to her work with startups, she acts as marketing team lead for the Office of New Ventures & Investments, the Office of Technology Licensing, and the Wolfpack Investor Network. She specializes in crafting compelling narratives through graphics, videos, photos, and motion graphics, effectively communicating the unique value propositions of these departments to external audiences.

Sasha holds a B.A. in Art Applications and a B.A. in International Studies from North Carolina State University and earned her M.A. in Interactive Media from Elon University. Outside of work, she enjoys traveling, hiking and spending time with friends and family.